Musically Inclined- Five Minute Oral Presentation on Rolling Stone

Image taken from The Hollywood Gossip

Thesis: Rolling Stone is a magazine made for music lovers of all types, whether it be Rock, Pop, Rap, Alternative, Indie- they have something inside for you.

Five Facts: Rolling stone achieves their thesis by sucking a reader in with a Sexy front cover, in the August edition, Katy Perry sits provactively in nude colored underwear, staring at you quite seductively.

Rolling Stone isn't only for music, the articles range widely from the hottest new star to articles in the National affairs section, in the same August Edition, a cover story speaks of "How Wall Street Won"

Rolling Stone was first established in San Fransisco in 1976 by Jann Wener (Who is still editor and publisher)

The magazine was known for it's political coverage beginning in the 1970's, with Hunter S. Thompson (Author of Fear and Loathing in Las Vegas) as one of it's top journalists.

Recently, the magazine has taken over a new depth of content, involving a lot more political matters than just music.

Triune Brain: Rolling Stone really gets into a good mix of the NEOCORTEX and the LIMBIC brain. The cover of Rolling Stone is always a star, and especially if you are really interested in this star, it sucks you in. Also the large bold print on the cover attacks the NEOCORTEX and makes you want to read more. Rolling Stone is also printed in kind of an authentic magazine way, the print is pretty small but the titles are big black bold fonts. On each page there are so many different articles to read it just fills your mind with information on all types of music. This is also connected to the LIMBIC brain because I know when i'm reading about certain artists, and see the pictures of them it makes me want to get on my computer and turn on their music, for some reason it just appeals to me more. It also touches on the reptilian brain, with mating, there are tons of sexy people strewn throughout every issue of the magazine. It keeps people reading when they see all these attractive stars. Lastly, the advertisements are really different and filled with beautiful colors and people. Like in this edition, There is a Ray Ban advertisement that is so beautiful. It's technicolor, with a mini rainbow floating through the sunglasses sitting on a chiseled man's face. It is for the rare prints, and as soon as I saw it I thought to myself "Damn I could really use some Ray-Bans." Too bad i'm broke.

Eight Trends- Rolling Stone holds an AESTHETIC SHIFT, The CONVERGENCE of all this type of media, which could be categorized in sort of a certain music culture. This magazine brings in all different styles of music and come together to create a bible for music fans. A CULTURAL SHIFT is shown widely throughout Rolling Stone. The writers want to create pieces that will make many different people read them. They want to write articles about what the readers enjoy, so they collect different stuff to attract different people.

Seven Principles- First principle I notice when looking at Rolling Stone is the PRODUCTION TECHNIQUES. The cover almost screams at you, The beautiful stars on the front and the thick bold font, with the witty titles of the cover story-it really sucks you in. While flipping through the pages you can see this technique executed with many pictures and styles of fonts. The pictures are decorated with little blurbs, to just give you a little hint of what's going into the article. The ads throughout the magazine have a certain "cool" feeling, like an ad for Pineapple Vodka. You can see a bottle, a wet juicy pineapple, and a hand with bright red fingernails pretty much caressing the vodka. At the top in big white font it says GO NATURAL to advertise for this "au naturale" pineapple infused vodka. The PACE of the magazine is filled with lots of different things to read, different from a lot of other magazines, short articles fill each page, instead of longer more in depth articles. It makes it very jumpy, but it also allows us to gather more and more information. It switches quickly back and forth from articles to advertisements, giving the magazine a good pace. You're not stuck with a mess of ads, and articles, it is broken up very well.

Persuasive Techniques- The big one here has to be BEAUTIFUL PEOPLE. Looking through the magazine you see stars of all sorts, from big names to even people who are emerging into this rock culture. Like in the editorial of Katy Perry, her sexy pictures are what get you to start reading about her, and using PLAIN FOLKS they also make you feel like you're getting to know Ms. Katy Perry. Like in all the interviews Rolling Stone has, I feel like they make you feel personal with the stars.The magazine is also filled with many alcohol ads, using this PLAIN FOLKS technique again. There is one Budweiser ads filled with GOOD LOOKING younger people, shows them off partying and having a good time, don't you just want to be apart of that??